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  • Heather Fearfeld

Industrial Strategy Funding for creative industries


How we stay ahead of global competition, not only throughout Brexit negotiations, but beyond in decades to come will be debated at our next Future Cities Forum on 22nd November at Royal Arsenal Arsenal. The centre piece of the regeneration on the historic industrial and military site will be a performing arts centre to attract top theatre companies, musicians and visitors.

So we were interested to read about a new ten million pound Industrial Strategy fund which has been awarded for a new creative industries centre, which will build UK skills in immersive tech according to the Department for Digital, Culture, Media & Sport.

The Centre for Immersive Storytelling will ensure that the UK's creative workforce has world-leading skills in the use of virtual, augmented and mixed reality technologies and will be based at Royal Holloway University's Surrey campus.

It is being funded by UK Research and Innovation through its £33 million audience of the future programme, which forms part of the government's Industrial Strategy Challenge Fund. The centre will offer creative training and research programmes initially to screen professionals but in the longer term will run master's degrees across a range of immersive specialisms.

Science and Innovation Minister Sam Gyimah said 'The new Centre for Immersive Storytelling takes us a step closer to reaching our ambition within the Creative Industries Sector Deal to boost the UK's place as a world leader in this kind of content by 2025'.

While Minister for Digital and the Creative Industries Margot James commented: 'From watching live theatre productions in the cinema to apps which allow you to scan and identify artworks on gallery visits, immersive tech is opening up a huge range of exciting new possibilities'.

#RoyalArsenalWoolwich #CentreforImmersiveStorytelling

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