At the new Bentley Studio London within the luxury village of Westfield, you can experience a fascinating range of interactive installations.
This enables customers to understand the unique philosophy behind the cars, through the craftsmen, engineers, designers and visionaries.
An app is available that uses emotion-recognition technology. Called The Inspirator, it guides customers through an immersive film that is shaped by their facial reactions.
Shoppers can also test drive the cars from the Bentley level show car area, then relax at the in-store bar before purchasing some luxury accessories.