The Design Council has called for a blueprint to drive and deliver resilient, inclusive and sustainable growth in response to the government's Industrial Strategy Green Paper. It says that 'A Design for Growth Blueprint' should set out how design can be used by government, local partners and business to grow the economy, design should be incorporated into wider innovation funds to help move ideas from laboratory to market and design skills should be incorporated into a wider curriculum, training and university courses.
Consulting with business, academics and built environment professionals, the Council has set our five core principals that will drive the economy of the future: people, ideas, place, skills and sectors.
The Council's new Chief Executive, Sarah Weir states that 'design is primarily about meeting the needs of people. From Apple's iPad to urban design that supports better mental health, design is at the heart of transformation.
'The rapid pace and scale of economic change emerging from the fourth industrial revolution, Brexit and an ageing population is unprecedented and requires a new approach to industrial policy. It provides a once-in-a-generational opportunity to rebalance our economy and invest in the ideas innovations and high value skills of the future.
'However with opportunity comes challenge - an industrial strategy...must recognise the importance of well-designed environments that can attract talent and business, whilst having the right infrastructure and services for places to adapt to change, thrive and grow. To do this we need design.'