Watch our video of Councillor Jonathan Simpson, Cabinet member for Promoting Culture and Communities at Camden Council (above) speak at our recent 'Art, Investment and Cities' Forum about the need to make culture inclusive.
Camden was one of the successful boroughs that won an award from Mayor Sadiq Khan in the recent London Borough of Culture competition.
The prize money will deliver cultural augmented reality trails around Camden. It is being called 'Camden Alive' and is an 'innovative collaboration with Camden's communities and cultural institutions to build augmented reality culture routes' according to the council.
Jonathan said 'cultural augmented reality routes will, via a smartphone, bring to life the thousands of diverse cultural and historical stories and places of interest across the borough...working with communities and residents who feel they are rarely able to access mainstream cultural provision in Camden and London'.
He went on to say how the 'collective work in producing our bid ..strengthened existing partnerships with organisations in Camden but also created new and improved relationships with organisations that will ensure a legacy ...for example Tileyard Studios is where young people from Camden's estates are being upskilled in music production - not only offering them opportunity, but for some also tackling broader issues, such as youth safety and anti-social behaviour. We will also be assessing what elements and projects from our bid we are still able to deliver...as we move forward with the delivery of our new Cultural Framework.'
Sadiq Khan commented: 'Camden has a proud history of amazing culture and I am delighted to support this project - that will see the stories of local residents brought to life using cutting-edge technology. It's so important that young and old people learn from each other and I am sure that this project will bring Camden's communities closer together'.