The role of women's football sponsorship in city regeneration


Stadium-led regeneration is becoming an increasingly important part of economic and social enhancement for city districts and is giving a broader understanding of balanced mixed-use development.

Additionally, as cities' populations grow, there are increasing concerns over the provision of good-quality sporting and recreational facilities. We have discussed this area of regeneration at our previous forums with QPR and Bath Rugby and Everton FC, showcasing their important inner-city development projects.

Our May forum panel discussions look to the future of economic and community impact of sport in cities, and the growing interest in sponsorship 'unbundling' which will favour the fortunes of women's football, and further down the line, perhaps investment in training grounds and therefore city development.

Deloitte is predicting that sponsorship in women's football will rise 100% in time for the 2023 Women's World Cup.

The firm is revealing women's football metrics for the first time with additional findings from its annual Football Money League report. Deloitte says that three-fifths of football clubs in the world's top women's leagues have front-of-shirt sponsors that differ from the men's team according to new research from the firm's Sports Business Group. The findings based on information from the 2018/19 season, illustrate the growing trend of 'unbundling' sponsorship and commercial deals for women's football.