Making Stoke-On-Trent's ceramics a tourism game-changer

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Encouraging tourism and jobs in the Midlands is a concern, so at our November forum we will be looking at measures in Stoke-on-Trent to promote both the historic pottery industry and contemporary ceramics science research.

The British Council has produced research that states while Brexit is viewed as ‘a challenge by many working in British arts and culture, it also heralds important opportunities for the sector’.

The insight report ‘The art of Brexit’ goes on to state that ‘the economic argument for the creative economy is now well understood: the creative industries are the UK’s fastest growing sector, worth more than £80 billion each year and constituting 9% of British service exports.

What of the successful export of art and design products to Europe and beyond? Britain grew its identity and reputation during the industrial revolution for earthenware and fine China. So how can the UK exploit its heritage of applied arts and contemporary creative production post Brexit?

At our November forum at the Woolwich Print Fair, Royal Arsenal Woolwich, we will be discussing the cultural, creative and ceramics developments in Stoke-on-Trent with Paul Williams (pictured below), Chair of Stoke-on-Trent's Cultural Destinations Partnership, who says the city must capitalise on its history and attract visitors to its potteries and urban attractions.