The regeneration of cities through sport


Loughborough University, Essex Cricket and Newham Active are all taking part in our sports regeneration filmed research discussions next week. These will look at the value of sport in determining the regeneration of cities, supporting innovation and business growth along with the campaign to help urban populations become more active.

Timothy Barnes, Head of Enterprise Development (London), Loughborough University will talk about the impact of its SPIN Accelerator programme - based at Here East in Stratford, in helping the growth of sports technology businesses..

BT Sport and Ford along with Loughborough University are part of the new innovation hub at HereEast, which was set up after the re-purposing of the global press centre for the Olympics to create a lasting legacy and a home in 1.2 million square feet in London's Olympic Park.

Essex Cricket will also be joining the discussions to talk about how it has been encouraging future talent in the borough of Newham by giving away free tickets as part of a long-term partnership with the council. Investment has taken place recently in new sporting facilities.

Lisa Brivati who leads on the female sports and London youth games delivery for Active Newham, a Leisure Trust with charitable status, that works in partnership with Newham Council will be joining the discussions along, with colleague, Craig Hughes, who leads on social inclusion, disability and family fitness.

Active Newham is committed to providing activities targeted at women and girls to engage young people and adults who may currently be inactive. Projects such as Us Girls and Every Family Active have been part of this drive. East Ham Leisure Centre has also opened a Womens Only Gym with female instructors.