New funds for creative industries as London City airport delays cultural welcome

As London City Airport delays its' long anticipated 'cultural welcome' - a new art installation by leading artist, Anne Hardy, to welcome international visitors to the capital - the Mayor of London, Sadiq Khan has this week launched a new emergency £2.3 million fund to support culture and creative industries at risk due to the impact of the Coronavirus.

The Mayor's office states that the virus is having a significant impact on London's arts scene and night time economy, with countless shows, events and concerts scrapped or postponed, despite the fact that this sector is integral to the recovery of the capital and its economy estimated to be worth £52 billion a year. The Mayor's new 'Culture at Risk Business Support Fund' is working with the Music Venue Trust, the LGBTQ+Venues Forum, the Creative Land Trust and BFI.

Justine Simons OBE, Deputy Mayor for Culture and the Creative Industries said:

'Culture is part of London's DNA. It is the reason many of us choose to live here and why so many visit each year. It inspires and entertains and boosts our economy day and night'.

'Entrances' into the capital and the way they are 'curated' are also important and London City Airport has been working on how to introduce the right 'cultural welcome' in its international arrivals. The airport, which sits near the new East London emerging cultural district, with the creation of the V&A's new museum and collections centre at Stratford, has seen a rise in interest of tourism flights beyond its business traveller numbers and has been considering how its presents itself to those touching down in London.