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HereEast hub in London's Olympic Park - a blueprint for digital success

HereEast - a De Lancey owned project with investment of £100 million, has created work spaces for young technology and creative businesses in London’s Olympic Park quarter. De Lancey also owns the neighbouring residential East Village.

CEO Gavin Poole and his team have been tasked with designing the space to attract a vibrant mix of large and small businesses to create a carefully curated technology hub to rival any in the world. Gavin emphasises that understanding the social eco system of artists and creative businesses around Hackney Wick is important:

"There is now an opportunity to attract businesses moving out of Shoreditch and Silicon roundabout to the regeneration on the Olympic Park at Stratford. This is a vision for regeneration that is not just about property prices and yields but about creating a vibrant space for innovation, working and living."

Other blueprints for digital hub success to follow are planned at the RDM campus in Rotterdam, Industry city in Brooklyn, New York, EuraTechnologies in Lille, France - where a huge historic textile factory is being regenerated - and at Cyberport in Hong Kong.

“If the UK wants to protect against future economic shocks and build for prosperity, it must invest in the overlapping creative and technology sectors. It is in these innovative businesses where so much future success will come," Gavin states.

HereEast has just signed the data design company Signal Noise to join the HereEast campus alongside BT Sport and Loughborough University. A global disability hub is also in place.

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