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Peabody Chief Executive to join Future Cities Forum


We are delighted that Brendan Sarsfield, Chief Executive of Peabody, will be speaking at our next Future Cities Forum 'The Making of the Modern City' at City Hall on 8th May 2018.

The Forum will look at infrastructure, investment and regeneration with housing development a key part of our discussions.

Peabody is one of the oldest and largest housing associations in London. It merged with Family Mosaic in 2017 and now as the Peabody Group, owns and manages more than 55,000 homes across London and the South East, housing over 111,000 residents. It also has 8,000 care and support customers. Peabody runs extensive community programmes open to all Londoners.

Brendan Sarsfield, became Chief Executive of Peabody in July 2017 at the point of merger with Family Mosaic, where he had also been Chief Executive for 11 years. Prior to Family Mosaic, he worked in housing for a variety of housing associations and local authorities. Brendan was Chair of the London g15 from 2013 to 2015. This group represents London's 15 largest housing associations.

George Peabody, the original founder was a social visionary, one of a circle of reformers including Lord Shaftesbury, William Cobbett, Angela Burdett-Coutts and Charles Dickens. He set up a fund to establish a public education system in the Southern States following the American Civil War. The first Peabody estate in London was built in Spitalfields and opened in 1864. The organisation was incorporated by a private Act of Parliament in 1948.

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