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Hard Rock Hotel London boosts cultural tourism

When the new Hard Rock Hotel opens in London next year, guests seeking the ultimate experience will have the opportunity to become 'Rock Royalty' with rooms and suites offering a personal concierge and a luxurious lounge.

Architects have converted the Cumberland Hotel at the corner of Oxford Street and Mayfair and because of the association with the Hard Rock Café, it is hoped that cultural music fans will frequent it.

80,000 items of memorabilia from the famous Hard Rock Café will be on display in the newly converted Cumberland Hotel on the corner of Oxford Street and Park Lane. The hotel will pay tribute to its former residents such as Jimi Hendrix, Diana Ross, Bob Dylon, Stevie Wonder and Madonna as well as the very best of contemporary artists.

Live music events and a spa will be added attractions and will stand out as a venue and hotel for music lovers and cultural tourists.

It is being designed by the award-winning architectural design practice, Scott Brownrigg and aims to cater for both the business and leisure traveller. There will be around 1,000 rooms and suites, two bars as well as a shop selling iconic merchandise.

General Manager, Oliver Kahf, of Hard Rock Hotel London says: 'This building has stood at the intersection of British music and fashion since the 1930's and when we open in Spring 2019, it is sure to become a go-to London hotspot once again.'

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